For Eira Fashion, I wanted the logo to feel elegant, feminine and effortless. I drew a continuous single page line illustration of a woman's figure, letting the grey line loop around the hair and flow down the shoulders so it overlaps the lettering. Underneath, I used a high-contrast didone-style serif in black, which brings the polish of a fashion magazine masthead. The contrast between the loose, hand-drawn line and the structured type captures the balance of softness and sophistication the brand stands for.
