FULL OF IT
A personality-packed accessories identity where oversized silhouettes meet unapologetic attitude.
FULL OF IT is a self-initiated accessories branding concept built around expressive design, playful proportions and individuality. "Carry more attitude." The concept embraces the idea that accessories should do more than carry belongings. They should carry personality. The visual identity features bold typography, a distinctive FI secondary mark and a cohesive branding system designed to extend across product applications, packaging and promotional materials. The proposed collection includes The Crescent, The Volume Tote and The Mini, exploring padded silhouettes and sculptural proportions. FULL OF IT demonstrates how a distinctive brand attitude can translate into a recognisable visual language across an entire product collection.
