TWO AUDIENCES. ONE WELCOMING FRONT DOOR.
An approachable pet-tech catalogue with a separate path for the people stocking the shelves.
EXPLORE THE WEBSITE ↗THE QUESTION BEHIND THE BRIEF
A pet owner exploring a product and a retailer considering a wholesale relationship arrive with different questions. Giving them the same journey would mean asking one audience to work around the needs of the other.
THE DIRECTION
I used soft colour, rounded layouts and activity-led categories to introduce the products through everyday pet care. Specifications stay accessible, but they sit within a welcoming experience rather than defining its entire personality.
THE DECISION THAT MATTERED
I gave wholesale enquiries a dedicated application and account journey, including application status and an approved-partner product-selection interface. The public catalogue and partner experience share a visual identity while serving different tasks.
WHAT THE DESIGN MAKES POSSIBLE
The site accommodates browsing and business buying without making either feel like an afterthought. This project captures something I care about: a friendly first impression can coexist with quite specific functionality.
HAVE A PROJECT OF YOUR OWN?
Tell me what you’re building and what you need it to do. We can start with the part you haven’t figured out yet.
LET’S TALK ABOUT YOUR PROJECT ↗