TYPE
Independent Concept
CATEGORIES
BRANDING · LOGOS · CAMPAIGN · EDITORIAL
STATUS
PUBLISHED
SERIES
OFF DUTY — Brand Identity Concept
OFF DUTY — Brand Identity Concept
A contemporary brand identity exploring the visual language of stepping away from the everyday.
BRANDINGLOGOSCAMPAIGNEDITORIAL
OFF DUTY is a self-initiated branding concept inspired by the idea of switching off, stepping away and reclaiming personal time.
The creative direction explores how a strong visual identity can communicate a distinctive attitude through considered typography, composition and art direction.
The concept develops a cohesive brand personality across identity applications, product presentation and campaign imagery.
Rather than relying on unnecessary visual complexity, OFF DUTY focuses on creating a recognisable and memorable brand world around a simple, relatable idea.
