MOBILITY, MADE SIMPLE.
A transport website built around the decisions behind every journey — the right service, an indicative fare and a straightforward reservation request.
VISIT AFFLUENCE MOBILITY ↗THE IDEA
Four audiences needed different transport solutions. I approached the website as a sequence of decisions: establish the service, explore the fleet, understand the estimated cost, then provide trip details. That thinking shaped the navigation and the placement of each enquiry tool.
THE EXECUTION
I independently designed and developed the website, connecting service pages, fleet displays and charter options within one visual system. I customised the client-requested estimator and reservation flow around routes, timing and passenger requirements, with a summary customers can review before submitting.
THE OUTCOME
Affluence Mobility has a digital experience that explains its offering and supports the practical steps behind an enquiry. The project shows my ability to understand a detailed service business and translate its requirements into interfaces customers can navigate with purpose.